A Reminder

Ad seen in Waterloo Station, Saturday, March 20, 2010.

In case you forget to love your vagina, the London Underground will remind you.

Actually, it's an ad for the Mooncup, found at Love your vagina.com, a Web site searching for the top 5 euphemisms for your Vajayjay in the UK. I find it be a rather effective ad campaign -- I was certainly intrigued. And the Mooncup (a reusable device that catches menstrual bleeding, thus eliminating environmental waste and providing an economical and gentle solution to the massive amounts of time and money spent on cotton tampons and pads) is not something that normally gets any mainstream attention outside of feminist blogs or magazines. It's a lot less insulting than the millions of Tampon commercials and ads that have very little to do with the product that they are actually selling. If Kotex was to be believed, women bleed blue liquid and ride horses bareback throughout their entire cycle. It would have been better though, had the ad actually featured the Mooncup, rather then a dumbed-down hint -- it's as if our delicate sensibilities and fear surrounding female autonomy must still be protected. But props to them for actually using vagina in their url, and starting a dialogue about the alternative methods for handling our natural cycles.

(Annnnnd now if you Google "love vagina" my blog will be one of the bazillions that come up. Awesome.)