Tuesday, March 15, 2011

Today in Sexism

Image of a woman on all fours, with an arched back and bottom in the air, looking through either a camera or binoculars.

What does this ad tell us?

Eye and Ass. Really, that's all. Blah, blah, blah, your online school program bullshit, but mostly, ass. Lady ass. In the air. On my Facebook page*. Assuming that I am the target demo (and I'm not, of course, being a person in possession of lady parts), does this company (no links, they do not deserve my traffic) think that this image will make me want to be a photographer? Because that's the image that really makes me want to drop another Sallie Mae student loan on a "photography program" and become a part of the glamorous lifestyle of having my ass in the air and my mid-drift exposed. Because it's not enough to be a photographer -- I would have to be a Sexy! Photographer.

No. This ad, appearing on my Facebook page about an hour ago, is implying that if you (the "you" of course means being a male ages 18-24 and on Facebook), want to be a photographer, you can eye lady ass all day long! All. Day. Long. And get paid for it!

Today's "FitC's Fuck You" is sponsored by Facebook, for sponsoring this bullshit.


*Screen grab has been edited to hide details and pictures of my friends and family. That is the only edit this image has been through.

2 comments:

Anonymous said...

Charming ad. This reminds me of all the "go to school online!" commercials I see all the time. They allllll star young, attractive women, and at least 2 out of 3 of them try to sell online education in this sort of "I'm in my pajamas, I'm cute, and I'm online, wink wink!" way. It's very strange, and as a woman who does go to school online it's just confusing and insulting.

Natalie said...

Ha. Don't we all go to school in our skimpy pjs?

Yes, confusing and insulting pretty much sum it up!

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